Poorly conceived channel decisions result in
A) increased sales.
B) increased market share.
C) increased profits.
D) decreased red tape.
E) wasted effort.

Question

Quizplus · Accepted Answer

Poorly conceived channel decisions can lead to wasted effort, as resources are put into a channel that may not be effective in reaching the target market or generating sales. It can also lead to decreased profits if the costs of operating the channel outweigh the revenue generated. Therefore, the best choice is E, wasted effort.

Poorly Conceived Channel Decisions Result in