Businesses that try to be all things to all people
A) conduct extensive marketing research.
B) lack a differentiated position in the marketplace.
C) save money on marketing communications.
D) manage customer value.
E) understand customer needs.

Question

Quizplus · Accepted Answer

Businesses that try to be all things to all people lack a differentiated position in the marketplace, which can lead to confusion among customers and a lack of brand loyalty. Conducting extensive marketing research, managing customer value, and understanding customer needs are important aspects of successful business strategies, but they are not directly related to the issue of trying to be all things to all people. Saving money on marketing communications may be a consideration for some businesses, but it is not a relevant factor in this context.

Businesses That Try to Be All Things to All People