Kmart demonstrated its laser-like focus on its marketing strategy by adopting an upscale strategy to attract high-income shoppers, then switching back to a low price strategy to attract low- and middle-income shoppers.

Question

Quizplus · Accepted Answer

The statement is backwards. Kmart first pursued a low-price strategy to attract low- and middle-income shoppers, and later attempted to switch to an upscale strategy to attract high-income shoppers. However, the upscale strategy was unsuccessful and Kmart returned to its low-price strategy.

Kmart Demonstrated Its Laser-Like Focus on Its Marketing Strategy by Adopting