A firm once made purchasing decisions based on which supplier had the lowest cost.But once cash flow was healthy,purchasing decisions were made based on which company could provide the goods and services the fastest.In this case,delivery speed is clearly the order qualifier.

Question

Quizplus · Accepted Answer

Delivery speed is the order winner, as it is the primary factor influencing purchasing decisions once cash flow is healthy. An order qualifier is a basic criterion that allows a product or service to be considered by a customer, while an order winner is the factor that ultimately decides the purchase.

A Firm Once Made Purchasing Decisions Based on Which Supplier