The first three cars I bought all fell apart around 50,000 miles.It was called planned obsolescence and no one seemed to care until companies entered the market that promised 70,000,then 80,000,and finally 100,000 warranties.What sets a great car apart from a good one now is not the quality,which is assumed,but performance,safety and fuel economy.A car that can achieve all three is highly sought after.In the automotive market,performance,safety and fuel economy are sterling examples of:
A)order winners.
B)a needs assessment.
C)order qualifiers.
D)a mission statement.

Question

Quizplus · Accepted Answer

Performance, safety, and fuel economy are considered order winners because they are the key factors that differentiate a product and influence a customer's purchasing decision in the automotive market.

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