If two marketing groups within a firm's marketing department are vying against each other for a larger percentage of the budget,which option could the marketing manager consider that would be MOST effective in managing the conflict?
A)Take a majority vote on what the two departments feel is the best budget allocation.
B)Focus the attention of the two groups on a common "enemy" such as another firm that that they compete with for business.
C)Change the composition of the two departments.
D)Restructure the entire department so that teams are no longer used.

Question

Quizplus · Accepted Answer

Focusing the attention of the two groups on a common "enemy" can help shift their focus away from the internal competition and towards a shared goal, which can improve their collaboration and cooperation in making a compelling case for a larger budget. This can also foster a sense of camaraderie and teamwork among the employees, ultimately leading to a more productive department. Taking a vote or restructuring the department may lead to further conflict and tension, while changing the composition of the two departments may not necessarily address the root cause of the conflict.

If Two Marketing Groups Within a Firm's Marketing Department Are