During the employee presentation, the chairman of the company said that if production continued to decline he would be forced to lay off nearly 20% of the staff and it was imperative that each and every employee do everything in their power to avoid this. Which step in Kotter's model does this represent?

Question

Quizplus · Accepted Answer

The chairman's statement about the potential layoffs is an attempt to establish a sense of urgency, which is the first step in Kotter's model of change management. This is done in order to motivate employees to take action and avoid negative consequences.

During the Employee Presentation, the Chairman of the Company Said