Jenna recommended that the retailer work to achieve cost advantages over competitors and rely on lower prices to gain customers and market share. What type of strategy is Jenna suggesting?
A) differentiation
B) product supply
C) cost leadership
D) focused

Question

Quizplus · Accepted Answer

Jenna is recommending that the retailer achieve cost advantages over competitors and rely on lower prices to gain customers and market share. This is the basis of a cost leadership strategy.

Jenna Recommended That the Retailer Work to Achieve Cost Advantages