To create lower-cost products for the consumer, the marketing department at Shoe Savers created more free public relations campaigns instead of paid advertising campaigns and the product development area did a cost analysis to find lower costs on component parts. These two departments demonstrate the idea of ____ as they work to achieve a common goal.
A) specialization
B) integration
C) fragmentation
D) differentiation

Question

Quizplus · Accepted Answer

The two departments are working together towards a common goal of creating lower-cost products, which is an example of integration. Specialization refers to a focus on a specific area of expertise or function, fragmentation refers to breaking apart a larger entity into smaller parts, and differentiation refers to distinguishing a product or brand from others in the market.

To Create Lower-Cost Products for the Consumer, the Marketing Department