Nordstrom department stores are known for their extravagant shoe departments, luxurious customer restrooms, and other high-cost frills. The unique experience Nordstrom creates is an example of the _____ strategy.
A) cost leadership
B) differentiation
C) focused
D) product supply

Question

Quizplus · Accepted Answer

Nordstrom's strategy of providing luxurious and unique experiences to its customers through high-cost frills such as extravagant shoe departments and customer restrooms is an example of the differentiation strategy. This strategy aims to set the company apart from its competitors by offering unique and high-quality products or experiences that justify a higher price point.

Nordstrom Department Stores Are Known for Their Extravagant Shoe Departments