Joe's company is most concerned with earnings and gaining market share, while Jessica's company is most concerned with research and innovation. While both companies have different notions about what is most important, the notions all represent

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The notions that Joe's and Jessica's companies prioritize represent their respective organizational cultural values. Organizational cultural values are the shared beliefs and values that guide behavior within an organization, and they can vary from one organization to another. While organizational mission statements can reflect cultural values, they are more focused on outlining the organization's purpose and goals. Shared behaviors are a manifestation of cultural values, but they do not encompass the full range of attitudes and beliefs that define an organization's culture. Cultural symbols, such as logos and slogans, are visual representations of an organization's brand but they do not capture the underlying values and beliefs.

Joe's Company Is Most Concerned with Earnings and Gaining Market