The linear communication model can be criticized on the grounds that it _______.
A) assumes that culture is hierarchical
B) asserts that audiences create their own meanings from messages sent
C) suggests an active sender and a passive receiver
D) conforms too closely to the EPS model
E) is flexible enough to describe the way consumers use the Internet

Question

Quizplus · Accepted Answer

The linear communication model suggests that communication is a one-way process with an active sender and a passive receiver, which is a limited view of communication. It overlooks the fact that receivers can also influence the message and create meaning through their own interpretation. This model also does not take into account feedback or the potential for noise in the communication process.

The Linear Communication Model Can Be Criticized on the Grounds