Which of the following statements about cross-platform media convergence is false?
A) A primary goal is to maximize profits.
B) A common result of this kind of convergence is using fewer employees to generate content for multiple outlets.
C) It can involve a single company owning various media holdings, such as radio and television stations, Internet service providers, and cable television systems.
D) A primary goal is to offer more choice to media consumers.
E) None of the statements are false.

Question

Quizplus · Accepted Answer

The statement "A primary goal is to offer more choice to media consumers" is false. While cross-platform media convergence does offer more access to content through multiple outlets, the primary goal is to maximize profits for the companies involved by reaching a wider audience and reducing costs through consolidation. Offering more choices to consumers may be a secondary benefit, but it is not the primary goal.

Which of the Following Statements About Cross-Platform Media Convergence Is