The Elaboration Likelihood Model of Persuasion Proposes That

The elaboration likelihood model of persuasion proposes that:

A) persuasion occurs through command-and-control management.
B) the likelihood that an attitude will change is largely dependent on the amount of time spent attempting to change the attitude.
C) attitudinal change is a function of three interactive routes, physical, mental, and visual.
D) persuasion occurs over two routes, the central and the peripheral.