According to the VALS segmentation system, ________ are conservative, conventional, and traditional people with concrete beliefs. They prefer familiar, US-made products and are loyal to established brands.
A) Survivors
B) Strivers
C) Believers
D) Makers
E) Innovators

Question

Quizplus · Accepted Answer

According to the VALS segmentation system, Believers are exactly described as conservative, conventional, and traditional people with concrete beliefs. They prefer familiar, US-made products and are loyal to established brands.

According to the VALS Segmentation System, ________ Are Conservative, Conventional