According to the VALS segmentation system, ________ are considered to be trendy and fun-loving people who are resource-constrained. They favor stylish products that emulate the purchases of those with greater material wealth.
A) Strivers
B) Survivors
C) Experiencers
D) Makers
E) Believers

Question

Quizplus · Accepted Answer

According to the VALS segmentation system, Strivers are characterized as trendy and fun-loving people who are constrained in terms of resources. They aspire to emulate those with greater material wealth and thus favor stylish products.

According to the VALS Segmentation System, ________ Are Considered to Be