Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________.
A) attitude
B) buyer-readiness stage
C) loyalty status
D) user status
E) benefits

Question

Quizplus · Accepted Answer

The statement indicates that producers of infant products and services are segmenting consumers based on their user status, specifically targeting mothers-to-be who will become heavy users of these products and services once they give birth.

Mothers-To-Be Are Potential Users Who Will Turn into Heavy Users