Effective target marketing requires that marketers use market segmentation, market targeting, and market positioning to achieve success in the marketplace.

Question

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Market segmentation involves dividing a larger market into smaller groups of consumers with distinct needs and characteristics, market targeting involves selecting one or more of these segments to focus on, and market positioning involves creating a unique image and identity for the product or brand in the minds of the target market. Together, these strategies help marketers effectively reach and appeal to specific groups of consumers.

Effective Target Marketing Requires That Marketers Use Market Segmentation, Market