Marketing ________ are a structured way to disseminate the insights gleaned from the two complementary approaches to measuring marketing productivity within the organization.
A) metrics
B) decision support systems
C) dashboards
D) segments
E) mix models

Question

Quizplus · Accepted Answer

Dashboards are a structured way to disseminate the insights gleaned from the two complementary approaches to measuring marketing productivity (metrics and mix models) within the organization. Decision support systems are a broader concept that goes beyond just marketing and includes various tools and software to support decision-making processes. Segments are a way to divide the market based on certain criteria, and mix models are a type of modeling technique used to measure the impact of marketing on sales. Therefore, option C, dashboards, is the best choice.

Marketing ________ Are a Structured Way to Disseminate the Insights