When the marketers of a mobile phone manufacturing company want to determine the impact of individual media such as television and online display ads on sales as well as that of trade activities like every day low price, off-shelf display and so on, they usually use ________.
A) marketing metrics
B) market segmentation strategies
C) market capitalization techniques
D) market basket analysis
E) marketing-mix models

Question

Quizplus · Accepted Answer

Marketing-mix models are used to determine the impact of individual marketing initiatives on sales. These models use statistical analysis to measure the contribution of various marketing tactics, such as advertising and promotions, to overall sales.

When the Marketers of a Mobile Phone Manufacturing Company Want