Which of the following is an external marketing metric that companies need to monitor?
A) resource adequacy
B) staffing or skill levels
C) active innovation support
D) market share
E) relative employee satisfaction

Question

Quizplus · Accepted Answer

Market share is an external marketing metric that measures a company's relative position in the market compared to its competitors. It indicates how well the company is performing in relation to the overall market and how much of the market it has captured. Resource adequacy, staffing or skill levels, active innovation support, and relative employee satisfaction are internal metrics that focus on a company's resources, capabilities, and employee satisfaction, rather than its market performance.

Which of the Following Is an External Marketing Metric That