Kraft utilized customers to name its new flavor of its iconic Vegemite product, and their selection, iSnack 2.0, increased sales dramatically.

Name: Kraft utilized customers to name its new flavor of its iconic Vegemite product, and their selection, iSnack 2.0, increased sales dramatically.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

The name iSnack 2.0, chosen for a new Vegemite variant, was met with widespread derision and criticism, leading Kraft to quickly abandon the name due to negative feedback.

Kraft Utilized Customers to Name Its New Flavor of Its