According to researchers, which of the following is the correct order in which content of print advertisements matter?
A) picture-headline-copy
B) copy-picture-headline
C) headline-copy-picture
D) picture-copy-headline
E) copy-headline-picture

Question

Quizplus · Accepted Answer

According to research on advertising and marketing communication, the most effective order in which the content of print advertisements matters is picture-headline-copy. This sequence captures attention with an engaging image, then draws the viewer into the headline, and finally elaborates on the message with the copy.

According to Researchers, Which of the Following Is the Correct