The qualitative value of an exposure through a given medium is known as ________.
A) frequency
B) reach
C) amplitude
D) impact
E) range

Question

Quizplus · Accepted Answer

The qualitative value of an exposure through a given medium is known as impact. Frequency refers to the number of times an advertisement is shown, reach refers to the number of people who see the advertisement, amplitude refers to the strength of an advertising message, and range is not a relevant term in this context.

The Qualitative Value of an Exposure Through a Given Medium