Which of the following marketing communications tools is most influential at the maturity stage of a product's life cycle?
A) sales promotions
B) direct marketing
C) advertising
D) publicity
E) interactive marketing

Question

Quizplus · Accepted Answer

Advertising is most influential at the maturity stage of a product's life cycle because it helps maintain sales and market share. At this stage, the product is well-known and has established a reputation, so advertising can help reinforce its benefits and top-of-mind awareness. Sales promotions and direct marketing are more effective in the introductory and growth stages, while publicity and interactive marketing may have limited impact on sales.

Which of the Following Marketing Communications Tools Is Most Influential