Luke is considering the various options available to him to promote an energy drink, Turbozade, that has decreasing sales volumes after having peaked some time back. Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up?
A) advertising
B) direct marketing
C) events and experiences
D) sales promotions
E) publicity

Question

Quizplus · Accepted Answer

Luke should focus his marketing efforts on sales promotions to encourage consumers to purchase more Turbozade. This can include offering price discounts, buy-one-get-one-free promotions, and other incentives to boost sales in the short-term. While advertising, direct marketing, events and experiences, and publicity can all contribute to promoting the product, they may not have as immediate an impact on sales as sales promotions.

Luke Is Considering the Various Options Available to Him to Promote