Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?
A) events and experiences
B) publicity
C) direct marketing
D) sales promotion
E) interactive marketing

Question

Quizplus · Accepted Answer

Sales promotion is most influential at the reordering stage of buyer readiness because it offers incentives or discounts to encourage customers to continue purchasing a particular product or service. This is particularly effective for customers who are already familiar with the product and have already made a purchase.

Which of the Following Marketing Communications Tools Is Most Influential