________ is a measure of communications effectiveness that describes the percentage of target market exposed to a communication.
A) Frequency
B) Reach
C) Width
D) Depth
E) Range

Question

Quizplus · Accepted Answer

Reach is the measure of communication effectiveness that describes the percentage of the target market exposed to a communication. Frequency is the number of times the target market is exposed to a communication, and depth and width are not related to measures of communications effectiveness. Range may refer to the extent or diversity of a product line or the geographical area in which a product is sold, but it does not relate to measures of communications effectiveness.

________ Is a Measure of Communications Effectiveness That Describes the Percentage