In general, personal selling is used more with complex, expensive, and risky goods and in markets with fewer and larger sellers.

Name: In general, personal selling is used more with complex, expensive, and risky goods and in markets with fewer and larger sellers.
Brand: Quizplus
Rating: 4.8 (34 reviews)

Question

Quizplus · Accepted Answer

Personal selling is more effective when dealing with pricey, complicated, or risky goods. Additionally, it is more likely in markets where there are fewer and larger sellers, such as business-to-business markets.

In General, Personal Selling Is Used More with Complex, Expensive