All response hierarchy models of the communication process assume the buyer passes through cognitive, affective, and behavioral stages, in that order. Which of the following product categories lends itself most appropriately to such a "learn-feel-do" sequence?
A) clothes
B) dishwashers
C) real estate
D) personal computer
E) air tickets

Question

Quizplus · Accepted Answer

Real estate purchases typically involve significant research and consideration (cognitive), emotional investment (affective), and finally, the decision to buy (behavioral), fitting the "learn-feel-do" sequence.

All Response Hierarchy Models of the Communication Process Assume the Buyer