Which of the following personal communications channels consist of family members, neighbors, friends, and associates talking to target buyers?
A) expert channels
B) advocate channels
C) social channels
D) formal channels
E) sponsored channels

Question

Quizplus · Accepted Answer

Social channels consist of personal communications between family members, neighbors, friends, and associates, making it the best choice for this question. Expert channels involve information coming from professionals in the industry, advocate channels involve word-of-mouth from satisfied customers, formal channels involve communication with salespeople or company representatives, and sponsored channels involve paid advertising or influencer partnerships.

Which of the Following Personal Communications Channels Consist of Family