Which of the following is NOT true about the two-step process by which mass communications affect personal attitudes?
A) The influence of mass media is mediated by opinion leaders, people whose opinions others seek or who carry their opinions to others.
B) The influence of mass media on public opinion is not as direct, powerful, and automatic as marketers have supposed.
C) The two-step flow supports the notion that consumption styles are primarily influenced by a trickle-up or trickle-down effect from mass media.
D) People interact primarily within their own social groups and acquire ideas from opinion leaders in their groups.
E) Two-step communication suggests that mass communicators should direct messages specifically to opinion leaders and let them carry the message to others.

Question

Quizplus · Accepted Answer

The two-step flow does not necessarily support the idea that consumption styles are primarily influenced by a trickle-up or trickle-down effect from mass media. The two-step flow suggests that people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups.

Which of the Following Is NOT True About the Two-Step