Which of the following ads depict an informational appeal?
A) Thompson Water Seal can withstand intense rain, snow, and heat.
B) The California Milk Processor Board ran the successful "Got Milk?" ad to boost declining sales.
C) VW advertised to active, youthful people with its famed "Drivers Wanted" campaign.
D) Pringles advertised "Once You Pop, the Fun Don't Stop" for years.
E) KFC has marketed its fast-food products under the slogan, "Finger Lickin' Good."

Question

Quizplus · Accepted Answer

The ad for Thompson Water Seal provides specific information about the product's ability to withstand various weather conditions. This is an example of an informational appeal, which focuses on providing factual information about a product or service.

Which of the Following Ads Depict an Informational Appeal