Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?
A) fixed annual budget
B) suitable for long-range planning
C) priority given to role of promotion as an investment
D) calculated to reflect what the company can spare for marketing communications
E) based on the immediate impact of promotion on sales volume

Question

Quizplus · Accepted Answer

The affordable method of establishing a marketing communications budget involves calculating the budget based on what the company can spare for marketing communications. It is not suitable for long-range planning and does not give priority to the role of promotion as an investment. It is also not a fixed annual budget but rather varies based on the company's financial situation. It does not necessarily reflect the immediate impact of promotion on sales volume either.

Which of the Following Is a Characteristic of the Affordable