Which of the following is a form of mass communications channel?
A) interactive marketing
B) personal selling
C) public relations
D) word-of-mouth marketing
E) sales presentations

Question

Quizplus · Accepted Answer

Public relations is a form of mass communications channel that involves creating and maintaining relationships between an organization and its key publics through the use of various communication tools and techniques such as media relations, publicity, and events. Interactive marketing, personal selling, word-of-mouth marketing, and sales presentations are all forms of direct communications channels that involve the exchange of information between buyers and sellers on a one-to-one or small-group basis.

Which of the Following Is a Form of Mass Communications