Customers who view a service as homogeneous ________.
A) only patronize a preferred service provider
B) judge services on the basis of the providers
C) care less about the provider than about the price
D) pick a service provider based on functional attributes
E) opt for the service with the highest price, irrespective of quality

Question

Quizplus · Accepted Answer

When customers view a service as homogeneous, they see little to no difference in the quality or type of service provided by different companies. Therefore, their decision is more likely to be influenced by price, as they care less about who is providing the service and more about getting the best deal.

Customers Who View a Service as Homogeneous ________