Dean recently had a BRZ broadband connection installed. However, the connection was poor and he didn't get the quality he required. He contacted BRZ about the problem, but the company did not solve his problem. Dean switched to Blue Broadband. Which of the following was the cause of Dean's switching behavior?
A) involuntary switching
B) competition
C) response to service failure
D) service encounter failures
E) inconvenience

Question

Quizplus · Accepted Answer

Dean switched to Blue Broadband in response to a service failure from BRZ, which indicates that his switching behavior was driven by dissatisfaction with the quality of service provided by BRZ. Therefore, the cause of Dean's switching behavior was a response to service failure.

Dean Recently Had a BRZ Broadband Connection Installed