Question 1

Which of the following is true about trends in worldwide population growth?
A)Birthrates are on the rise in developed countries.
B)Overall,the world population growth is declining.
C)Birthrates are on the rise in developing countries.
D)Death rates are rising in developing countries.
E)Population growth is highest in developing countries.

Accepted Answer

The United Nations projects that population growth will continue to be highest in developing countries, with 83 million people being added to the world's population each year between 2020 and 2050. Developed countries, on the other hand, are projected to have relatively stable or declining populations due to lower birthrates and aging populations.

Question 2

The internal records system supplies results data,but the marketing intelligence system supplies ________ data.
A)internal
B)revenue
C)thematic
D)happenings
E)process

Accepted Answer

The marketing intelligence system supplies "happenings" data, which refers to external events, trends, and activities in the market that can influence the company's marketing strategies.

Question 3

When a company acquires consumer-panel data from firms like A.C.Nielsen Company and Taylor Nelson Sofrés,which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?
A)training and motivating the sales force to spot and report new developments
B)motivating distributors,retailers,and other intermediaries to pass along important intelligence
C)hiring external experts to collect intelligence
D)using external network
E)purchasing information from outside research firms and vendors

Accepted Answer

The company is purchasing information from outside research firms and vendors in order to improve the quality of its marketing intelligence system.

Question 4

A company can take several steps to improve the quality of its marketing intelligence.Which of the following best describes the practice used by McDonald's when it sent mystery shoppers to assess stores' internal speed standards?
A)training and motivating the sales force to spot and report new developments
B)motivating intermediaries to pass along important intelligence
C)networking externally
D)purchasing information from outside research firms and vendors
E)using the sales information system to get accurate sales reports

Accepted Answer

Mystery shoppers are used to gather intelligence on the company's operations, which aligns with motivating intermediaries (in this case, mystery shoppers) to pass along important intelligence about the store's performance.

Question 5

When gathering marketing intelligence,companies often use the population census,which provides an in-depth look at the population swings,demographic groups,regional migrations,and changing family structure.Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?
A)A company can purchase information from outside suppliers.
B)A company can take advantage of government data sources.
C)A company can use online customer feedback systems to collect data.
D)A company can network externally.
E)A company can use its sales force to collect and report data.

Accepted Answer

The use of population census data is an example of taking advantage of government data sources.

Question 6

As the manager of an organization that is attempting to build a Marketing Information System (MIS),you have been informed that a MIS is built upon three fundamental information sources.The sources are ________,marketing intelligence activities,and marketing research.
A)external records and documents
B)databases found on the Internet
C)consultant reports
D)internal company records
E)secondary data from government sources such as the Better Business Bureau

Accepted Answer

The three fundamental information sources that a MIS is built upon are internal company records, marketing intelligence activities, and marketing research. While external records and documents, databases found on the internet, consultant reports, and secondary data from government sources can all be useful in building a MIS, they are not the three primary sources.

Question 7

Companies can practice targeted marketing by using ________ records of Web site usage stored on personal browsers.
A)plug-ins
B)black swans
C)cookies
D)trolls
E)honey-pots

Accepted Answer

Cookies are small data files stored on a user's browser that record their website usage patterns. Companies can use this information to tailor their marketing efforts to specific user interests and behaviors.

Question 8

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,AsiaMade allows sales executives to have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.
A)sales information systems
B)payroll systems
C)cookies
D)cohort segmentation
E)competitive intelligence gathering

Accepted Answer

The use of handheld devices with bar-code readers and Internet connections is a clear example of the use of technology in improving sales information systems. It allows sales executives to have more accurate and up-to-date inventory information, which can help them to better understand customer needs and preferences, and ultimately improve overall sales performance.

Question 9

The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices,and finally generating shipping and billing documents which are then sent to various departments.
A)payroll system
B)market research process
C)human resources system
D)expense cycle
E)order-to-payment cycle

Accepted Answer

The order-to-payment cycle involves the process of receiving and fulfilling customer orders, preparing invoices, generating shipping and billing documents, and finally receiving and processing payments. This cycle is typically initiated by sales representatives and dealers sending orders to the firm, which is then followed by various departments processing the order and generating necessary documents. The other answer choices do not accurately describe this process.

Question 10

A growing population does not mean growing markets unless ________.
A)the people are under a democratic system of government
B)there is common ownership of all resources
C)people have sufficient purchasing power
D)there is adequate governmental intervention in the market
E)the government has a budget surplus

Accepted Answer

Having a growing population does not necessarily mean that there will be a growing market if the people do not have sufficient purchasing power to increase demand for goods and services. If the population is large but impoverished, the market may not grow.

Question 11

Amazon.com offers an interactive feedback opportunity through which buyers,readers,editors,and others may review all products listed in the site,especially books.This is an example of a(n)________.
A)independent customer goods and service review forum
B)public blog
C)customer complaint site
D)combo site offering customer reviews and expert opinions
E)distributor or sales agent feedback site

Accepted Answer

The answer of Amazon.com offers an interactive feedback opportunity through...

Question 12

A ________ is a direction or sequence of events that has some momentum and durability;it reveals the shape of the future and can provide strategic direction.
A)fad
B)fashion
C)trend
D)megatrend
E)style

Accepted Answer

A trend is a direction or sequence of events that has momentum and durability, indicating the shape of the future and providing strategic direction.

Question 13

The heart of the internal records system is the ________.
A)pay-roll system
B)purchase order cycle
C)order-to-payment cycle
D)expense cycle
E)human resources system

Accepted Answer

The order-to-payment cycle is the primary process through which a company records internal transactions related to sales and purchases. It includes the steps of receiving a customer order, approving the order, fulfilling the order, generating an invoice, and receiving payment. Therefore, the order-to-payment cycle is at the heart of the internal records system. The other choices may be important subsystems of the records system, but they do not represent the overall process.

Question 14

A company can take several steps to improve the quality of its marketing intelligence.If the company purchases competitive products for study,attends open houses and trade shows,and reads competitors' published reports and stockholder information,the company is using ________ to improve the quality of its marketing intelligence.
A)sales-force surrogates
B)intermediaries
C)external networks
D)advisory panels
E)customer feedback systems

Accepted Answer

Attending open houses and trade shows and reading competitors' published reports and stockholder information are examples of using external networks to improve marketing intelligence. Purchasing competitive products for study and using advisory panels involve internal resources, while intermediaries and customer feedback systems involve outside parties but may not necessarily focus on competitors' information.

Question 15

A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
A)data warehousing system
B)viral marketing campaign
C)product management system
D)marketing intelligence system
E)sales information system

Accepted Answer

A marketing intelligence system is a set of procedures and sources that managers use to obtain everyday information about developments in the marketing environment. This system includes everything from monitoring customer reviews on social media to analyzing sales data and tracking competitor activity. The goal of a marketing intelligence system is to provide managers with real-time information that can help them make better decisions, anticipate trends, and stay ahead of the competition. The other options listed, such as data warehousing system, viral marketing campaign, product management system, and sales information system, all refer to specific tools or strategies within the realm of marketing, but they do not encompass the broad scope of a marketing intelligence system.

Question 16

The sites which offer positive or negative product or service reviews and are built by the retailers of a particular product or service are called ________.
A)combo sites
B)distributor or sales agent feedback sites
C)public blogs
D)independent service review forums
E)customer complaint sites

Accepted Answer

Distributor or sales agent feedback sites are created by the retailers of a particular product or service, and offer reviews from individuals who work with or sell the product. These reviews may not always be unbiased, and should be taken with a grain of salt. Combo sites may offer multiple services or products, but may not necessarily be created by the retailer of a particular product. Public blogs may have reviews, but are not specific to one product or service. Independent service review forums and customer complaint sites are not built by the retailers of a product or service.

Question 17

A ________ is "unpredictable,short-lived,and without social,economic,and political significance."
A)fad
B)fashion
C)trend
D)megatrend
E)style

Accepted Answer

Fads are usually driven by novelty or a desire for something new and exciting, but they do not have lasting cultural, economic, or social significance. They are short-lived and often quickly replaced by another fad. In contrast, fashion, trends, and megatrends have more lasting impact and significance.

Question 18

A ________ is a "large social,economic,political,and technological change that is slow to form,and once in place,influences us for some time-between seven and ten years,or longer."
A)fad
B)fashion
C)trend
D)megatrend
E)style

Accepted Answer

A megatrend is a large-scale, long-term shift in behavior or attitudes that affects a wide range of industries and society as a whole. Unlike fads or fashion, which are short-lived and quickly replaced, megatrends can last for decades and have a profound impact on how people live and work.

Question 19

The company's marketing information system should be a mix of what managers think they need,what managers really need,and ________.
A)what the marketing research department is able to do
B)what consumers are willing to consume
C)what the government policies allow
D)what is acceptable at the industry level
E)what is economically feasible

Accepted Answer

The correct answer is what is economically feasible because a marketing information system must balance the needs and desires of managers with what is realistically achievable within budgetary and resource constraints.

Question 20

In China,as many as six adults - parents,grandparents,great-grandparents,and aunts and uncles - may be indulging the whims of each child.This is known as the _____________.
A)pocket syndrome
B)six pocket syndrome
C)six syndrome
D)one pocket syndrome
E)baby pocket syndrome

Accepted Answer

The passage describes a scenario in China where six adults, including parents, grandparents, great-grandparents, and aunts and uncles, are indulging the whims of each child. This is known as the "six pocket syndrome."

Quiz 3: Gathering Information and Forecasting Demand

Which of the following is true about trends in worldwide population growth?

The internal records system supplies results data,but the marketing intelligence system supplies ________ data.

When a company acquires consumer-panel data from firms like A.C.Nielsen Company and Taylor Nelson Sofrés,which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?

A company can take several steps to improve the quality of its marketing intelligence.Which of the following best describes the practice used by McDonald's when it sent mystery shoppers to assess stores' internal speed standards?

As the manager of an organization that is attempting to build a Marketing Information System (MIS) ,you have been informed that a MIS is built upon three fundamental information sources.The sources are ________,marketing intelligence activities,and marketing research.

Companies can practice targeted marketing by using ________ records of Web site usage stored on personal browsers.

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,AsiaMade allows sales executives to have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.

The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices,and finally generating shipping and billing documents which are then sent to various departments.

A growing population does not mean growing markets unless ________.

Amazon.com offers an interactive feedback opportunity through which buyers,readers,editors,and others may review all products listed in the site,especially books.This is an example of a(n) ________.

A ________ is a direction or sequence of events that has some momentum and durability;it reveals the shape of the future and can provide strategic direction.

The heart of the internal records system is the ________.

A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

The sites which offer positive or negative product or service reviews and are built by the retailers of a particular product or service are called ________.

A ________ is "unpredictable,short-lived,and without social,economic,and political significance."

A ________ is a "large social,economic,political,and technological change that is slow to form,and once in place,influences us for some time-between seven and ten years,or longer."

The company's marketing information system should be a mix of what managers think they need,what managers really need,and ________.

In China,as many as six adults - parents,grandparents,great-grandparents,and aunts and uncles - may be indulging the whims of each child.This is known as the _____________.