Question 1

Which of the following would be the best illustration of a secondary belief or value?

Accepted Answer

Belief in getting married early is a specific manifestation or application of the broader value of belief in getting married, making it a secondary belief or value. The other options are either broad primary beliefs or more specific actions or behaviors stemming from primary values.

Question 2

Future Asian retirees are envisaged to be more affluent,active,cosmopolitan,and youthful than their parents.This implies good prospects for marketers of _____________________ and beauty care offerings.

Accepted Answer

As the future Asian retirees are projected to be more affluent, active, cosmopolitan, and youthful, they are likely to have higher demand for travel, entertainment, health care, and wealth management services. Additionally, their focus on beauty care would further boost the demand for these offerings. Therefore, the best choice(s) for marketers would be travel, entertainment, health care, and wealth management.

Question 3

Aside from cross-national income differences,companies must also consider intra-country variations in __________.

Accepted Answer

Intra-country variations in income refer to the differences in income levels within a single country, which can affect consumer behavior and market potential.

Question 4

The traditional household consists of ________.

Accepted Answer

The traditional household is typically composed of a husband, wife, and their children (and sometimes grandparents). This is the most common and socially recognized type of household.

Question 5

There is a global trend toward an aging population.It is the start of what the Japanese are calling the ______ Century.

Accepted Answer

The phrase "global trend toward an aging population" and the reference to Japan's term for this phenomenon indicate that the correct answer is "Silver Century," as this term is commonly used to refer to a time of growing senior populations. The other choices do not relate specifically to aging populations or demographic trends.

Question 6

People vary in their views of society and their consumption patterns often reflect their social attitudes.________ usually live more frugally,drive smaller cars,and wear simpler clothing.

Accepted Answer

The answer of People vary in their views of society...

Question 7

In a global economy,marketers need to pay attention to the ________________ in countries,particularly countries where affluence levels are rising.

Accepted Answer

With the rise of affluence levels in certain countries, the income distribution is shifting. This means that marketers need to pay attention to the changing income distribution in order to effectively target their desired consumer segments.

Question 8

Firms find "reverse innovation" advantage by ________.

Accepted Answer

Reverse innovation refers to the process in which a company develops a product or service first for developing countries, and then distributes it globally. The advantage of this approach is that it allows companies to create innovative solutions that are tailored to the needs of emerging markets, while also being cost-effective. By starting in a developing country, companies can learn how to produce affordable and high-quality products that can meet the needs of customers in other developing countries, as well as in developed markets. This approach can help companies expand their customer base and increase sales, while also promoting economic development in emerging markets.

Question 9

Each society contains ________,groups with shared values emerging from their special life experiences or circumstances.

Accepted Answer

Subcultures are groups within a larger society that have distinct values, beliefs, norms, and lifestyles that differentiate them from the mainstream culture. These subcultures can be based on factors such as ethnicity, race, religion, age, gender, occupation, or social class.

Question 10

For marketers,the most ________ age groups shape the marketing environment.

Accepted Answer

The most populous age groups have the largest number of individuals, thus having a significant impact on the marketing environment due to their size and potential influence on market trends and demands.

Question 11

Which of the following economies provide limited opportunities to international marketers to develop product sales?

Accepted Answer

Subsistence economies are typically characterized by low levels of income and limited access to modern technology, making it difficult for international marketers to develop product sales. These economies are focused on meeting basic needs and do not have significant purchasing power.

Question 12

________________ recognizes the need to integrate environmental issues into the firm's strategic plans.

Accepted Answer

Corporate environmentalism refers to the practice of integrating environmental issues into the firm's strategic plans, recognizing the need for sustainable business practices.

Question 13

People vary in their views of society and their consumption patterns often reflect their social attitudes.________ are a major market for movies,music,surfing,and camping.

Accepted Answer

The word "Escapers" suggests a desire to get away or escape from society, which is often reflected in choosing recreational activities such as movies, music, surfing, and camping. The other answer choices do not fit this description as closely.

Question 14

Which of the following is likely to occur during economic downturns?

Accepted Answer

Economic downturns typically result in job losses, reduced wages, and decreased economic activity, which leads to lower purchasing power for individuals. This often results in a decline in consumption of goods and services, particularly nonessential items like luxury goods. Long term credit is usually not available at concessional rates during economic downturns as lenders become more risk averse. Investment in the economy typically decreases during economic downturns as well.

Question 15

________ beliefs and values are passed from parents to children and reinforced by social institutions-schools,churches,businesses,and governments;they are very difficult to change.

Accepted Answer

Core beliefs and values are deeply ingrained and are often tied to one's cultural and familial background. They are not easily changed and are the foundation of one's worldview. Transient beliefs and values are more temporary and may change with time or circumstances. Secondary beliefs and values are important but are not as central to one's identity. Protected beliefs and values may be shielded by social institutions but are not necessarily harder to change. Variable beliefs and values may change frequently and may not be tied to one's identity.

Question 16

Consumers are generally more concerned with environmental issues that are closer to home,such as water pollution in rivers and lakes,than broader issues such as ______________.

Accepted Answer

While all the options listed may be important environmental concerns, consumers tend to prioritize issues that have a more direct impact on their daily lives. Water pollution in their local area may affect their health and recreational activities, thus making it a more immediate concern than a global issue like climate change.

Question 17

________ refer to groups of individuals who are born during the same time period and travel through life together.

Accepted Answer

Cohorts are defined as groups of individuals who are born during the same time period and travel through life together. Populations, clans, societies, and ethnic groups are broader terms that can encompass multiple cohorts.

Question 18

Which of the following elements of sociocultural environment can be associated with the growing demand for "social surrogates" like social networking sites,television etc.?

Accepted Answer

The growing demand for social surrogates like social networking sites and television can be associated with the sociocultural environment's views of others. This refers to the changing norms and values of society towards social interaction and relationships, leading to an increased reliance on technology for communication and socialization.

Question 19

People vary in their views of society and their consumption patterns often reflect their social attitudes.________ usually eat,dress,and live well.

Accepted Answer

Makers often value quality and are willing to invest in well-made items, including food, clothing, and home goods. They may prioritize ethical and sustainable production, which can also impact their consumption patterns.

Question 20

Today,corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

Accepted Answer

The answer of Today,corporations need to make sure that they...

Quiz 3: Gathering Information and Forecasting Demand