Question 1

Which of the following is a social movement growing out of the increasing concern that our consumption behaviors are negatively affecting the physical environment?

Accepted Answer

Environmentalism is a social movement that is concerned with the protection and preservation of the natural environment, and the increasing awareness of how our consumption behaviors are negatively affecting it. Green marketing refers to the promotion of environmentally-friendly products and services, while greenwashing is the practice of making exaggerated or false claims about the environmental benefits of a product or service. Behavioral targeting is a marketing strategy that uses data analysis to target specific consumers based on their behavior and preferences, and consumerism refers to the culture of excessive consumption and materialism in society.

Question 2

Which of the following refers to the hundreds of millions of global consumers who now have a level of purchasing power that allows them to afford high-quality products offered by multinational companies?

Accepted Answer

The mass-class refers to the emerging middle class in developing countries who have a significant purchasing power and are able to afford high-quality products offered by multinational companies. They have become an attractive market segment for many businesses.

Question 3

________ is made up of the values,beliefs,customs,and tastes produced or practiced by a group of people.

Accepted Answer

Culture is defined as the set of shared values, beliefs, customs, behaviors, and artifacts that characterize a group or society. It encompasses everything from language and religion to cuisine and art. The other answer choices are related to aspects of culture (such as lifestyle and social class) or methods of studying culture (such as psychographic data), but culture is the most comprehensive concept that encompasses all of these elements.

Question 4

Robert has taken up bicycle riding as a hobby and as a way to maintain his physical stamina.He understands he will need to make sure he gets adequate water when he is bike riding.He wants to buy a hydration system.Having gathered a great deal of information,he has decided to compare three systems: Waterbags for Roadies,Supertanker Hydropacks,and Fast Water.Robert is in the ________ stage of his purchase decision.

Accepted Answer

Robert is in the evaluation of alternatives stage as he has already recognized the problem of needing to stay hydrated while cycling and is now comparing different hydration systems to make a purchase decision.

Question 5

There are people who have similar income and education levels,and often share tastes in clothing,decorating styles,and leisure activities.These people also share many political and religious beliefs as well as ideas regarding valued activities and goals.These people could all be categorized as being in the same ________.

Accepted Answer

The description given fits that of a social class - a group of individuals who share similar income, education, lifestyle, and cultural characteristics. Other options such as family life cycle or regional group may not fully encompass all of these shared characteristics. Operant conditioning set and microculture are not relevant to the given scenario.

Question 6

________ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product.

Accepted Answer

Opinion leaders are individuals who are considered experts in a particular field and are influential in shaping the attitudes and behaviors of others. Others perceive these individuals as possessing expertise about a product or service, and are more likely to trust their opinions and recommendations. Status symbols are items that are used to signal one's social status, heuristics are mental shortcuts that individuals use to make decisions, reference groups are the groups of individuals to which one compares themselves, and social classes are groups of individuals who share similar economic and social characteristics. While these factors may also influence attitudes and behaviors, they do not specifically relate to the perception of expertise.

Question 7

A group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics is a ________.

Accepted Answer

A subculture is a group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics. Target market refers to a specific group of consumers that a brand or business targets for their products or services, while market segment refers to a group of consumers with similar needs or characteristics. Social class refers to a hierarchical grouping of individuals based on income, education, and occupation. Lifestyle refers to a set of behaviors, values, and attitudes that individuals adopt and reflect in their daily lives.

Question 8

When Tom wanted to buy a new gas grill,he searched for grills on the Internet.He was able to gather information on grills and learn what features were available.Tom used the Internet during the ________ stage of his purchase decision.

Accepted Answer

Tom used the Internet to gather information on grills and learn about available features, which suggests that he was in the information search stage of his purchase decision.

Question 9

The invitation to go skiing for the weekend forced Donna to look at her current wardrobe.She decided she needed a much warmer coat.Donna was in which stage of the purchase decision?

Accepted Answer

Donna is realizing that her current wardrobe is not suitable for the upcoming weekend of skiing. This is the problem recognition stage of the purchase decision process, where the consumer identifies a need or problem that could be solved through a purchase.

Question 10

Which of the following makes consumers responsive to marketing innovations that allow them to shop more efficiently?

Accepted Answer

Consumers experiencing time poverty, or a lack of time to complete all of their desired tasks, are more likely to be responsive to marketing innovations that make shopping more efficient. This may include online ordering, curbside pickup, or delivery services, as they allow consumers to save time and complete their shopping tasks more quickly.

Question 11

Donna wants to buy a new coat.During the ________ stage of her purchase decision she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.

Accepted Answer

During the information search stage, Donna will actively search for information and gather recommendations from friends and newspapers. This stage occurs after problem recognition, but before product evaluation. Situational analysis and problem screening are not relevant to this stage.

Question 12

A company that makes unfounded claims about the environmental impact of its products is most likely to be accused of ________.

Accepted Answer

Greenwashing is a term used to describe the practice of making false or misleading environmentally-friendly claims about a product or company. It is a form of deception and can be illegal in some cases.

Question 13

People's moods and behaviors are strongly influenced by their physical surrounding.Two dimensions,________,determine whether a shopper will react positively or negatively to a store environment.

Accepted Answer

Arousal refers to the level of stimulation or excitement generated by the store environment, while pleasure refers to the extent to which the environment is perceived as enjoyable or satisfying. Together, these dimensions can influence whether a shopper has a positive or negative experience in the store. For example, a highly stimulating (high arousal) but unpleasant (low pleasure) store environment may be overwhelming and stressful for shoppers, leading to negative behaviors like leaving the store quickly or avoiding it in the future. Conversely, a moderately stimulating (moderate arousal) and enjoyable (high pleasure) store environment may be more conducive to positive behaviors like browsing, exploring, and making purchases.

Question 14

________ is the overall rank of people in a society.

Accepted Answer

Social class refers to the overall ranking of people in a society based on factors such as income, occupation, education, and social status. It is a way to categorize people into different groups based on their level of privilege, power, and influence in society. The concept of social class is important for understanding social inequality and how it impacts people's lives.

Question 15

________ serve as visible markers to flaunt membership in higher social classes.

Accepted Answer

Status symbols serve as visible markers to flaunt membership in higher social classes. Heuristics are mental shortcuts used to make decisions quickly, psychographics are a way to segment consumers based on their attitudes and values, reference groups are the individuals or groups that influence a person's attitudes and behaviors, and attitudes are a person's thoughts, feelings, and beliefs about a particular topic.

Question 16

Some expectations regarding appropriate attitudes,behaviors,and appearances for men and women come from society's strong pressure to conform to ________.

Accepted Answer

Gender roles refer to societal expectations and norms about appropriate attitudes, behaviors, and appearances for men and women. These expectations are often deeply ingrained and reinforced by socialization processes from a young age, resulting in strong pressure to conform to them. While social class, cognitive dissonance, microcultures, and the family life cycle may also influence individual attitudes, behaviors, and appearances, gender roles are specifically related to the expectations placed on individuals based on their gender identity.

Question 17

________ are deeply held beliefs about right and wrong ways to live.

Accepted Answer

Cultural values are beliefs, practices, and customs that people of a particular culture consider important. They are deeply held beliefs about what is right and wrong and provide guidelines for how people should live their lives. This includes things like attitudes towards family, work, religion, and social interactions. Needs, motivations, rituals, and psychographics are all related to individual behavior, preferences, and attitudes, rather than shared cultural beliefs.

Question 18

According to your text,a metrosexual is ________.

Accepted Answer

According to the text, a metrosexual man is a straight, urban man who is interested in fashion, home design, gourmet cooking, and personal care.

Question 19

A ________ is a set of people a consumer wants to please or imitate.

Accepted Answer

A reference group is a set of people who consumers look up to and want to please or imitate. It can be made up of peers, celebrities, or any group that a consumer identifies with and values their opinion. The other options (culture group, family lifestyle group, perception group, and social class group) do not specifically refer to a group that a consumer wants to please or imitate.

Question 20

To determine the best price for a first edition copy of a Stephen King novel with a dust jacket in mint condition,Jason would most likely use a(n)________ to provide him with pricing information from all the bookstores that currently have the requested book in stock.

Accepted Answer

A shopbot is a type of search engine that allows users to compare prices of products across multiple online retailers. It would be the most useful tool for Jason to use in order to find the best price for a first edition copy of a Stephen King novel with a dust jacket in mint condition.

Quiz 5: Consumer Behavior: How and Why We Buy