Question 1

Questionnaire design is really a process of several interrelated steps.

Accepted Answer

Questionnaire design involves a number of interrelated steps, such as defining the research problem, selecting appropriate questions and response options, testing the questionnaire, and analyzing the data collected.

Question 2

Because there are many meanings for most words and phrases,questionnaire questions should be very long to properly define the words contained in the question.

Accepted Answer

It is not necessary to have long questionnaire questions to define every meaning of the words contained in the question. Instead, it is important to use clear and specific language to ensure that respondents understand the intended meaning of the question.

Question 3

There is nothing wrong with the following question: "As a BMW owner,you are satisfied with your car,aren't you?"

Accepted Answer

This question is an example of a leading question, as it suggests the desired answer and puts pressure on the respondent to agree. It is not an unbiased question and may not accurately reflect the true opinions of BMW owners.

Question 4

To maintain objectivity,clients should not be involved in the questionnaire design process.Once the research objectives are defined,it is up to the researcher to next provide the final research report.

Accepted Answer

Involving clients in the questionnaire design process ensures that the research aligns with their objectives and needs, leading to more relevant and actionable insights.

Question 5

Research has demonstrated that questionnaire design is so important that it directly affects the quality of the data collected.

Accepted Answer

The way a questionnaire is designed can impact the quality of the data collected. Poorly designed questionnaires can lead to unclear or biased responses, making it difficult to draw accurate conclusions from the data. On the other hand, a well-designed questionnaire can improve the quality of the data collected by ensuring that questions are clear, unbiased, and relevant to the research goal.

Question 6

The organization of a questionnaire can cause respondents to stop answering questions.

Accepted Answer

The organization of a questionnaire plays an important role in keeping respondents engaged and motivated to complete the survey. If the questionnaire is poorly organized with confusing or irrelevant questions, it can cause respondents to lose interest and stop answering questions. Therefore, it is important to carefully design and structure the questionnaire to ensure a high completion rate.

Question 7

To keep respondents from having to respond to long questionnaires and to reduce respondent fatigue,it is okay to introduce several topics in one question.

Accepted Answer

Introducing several topics in one question can lead to confusion and inaccurate responses as respondents may not be sure which topic to focus on. It is best to keep questions focused on one topic and avoid lengthy questionnaires to prevent respondent fatigue.

Question 8

Gaining the client's approval signature for the questionnaire design is not done until after the pretest.

Accepted Answer

Gaining the client's approval signature for the questionnaire design should be done before the pretest to ensure that the questionnaire adequately captures the desired information.

Question 9

A respondent has an income of less than $10,000 but states he earns more than $100,000 during an interview.This is an example of low-reliability.

Accepted Answer

The answer of A respondent has an income of less...

Question 10

Question development refers to the practice of selecting appropriate response formats and wording questions that are understandable,unambiguous,and unbiased.

Accepted Answer

Question development indeed refers to the practice of selecting appropriate response formats and wording questions that are understandable, unambiguous, and unbiased.

Question 11

Question bias is defined as wording questions in such a way that they influence the responses.Researchers should try to maximize question bias in order to achieve the results desired by clients.

Accepted Answer

Question bias should be minimized in order to obtain accurate and unbiased results in research. Researchers should strive to ask neutral and objective questions that do not lead participants to a certain answer or influence their responses in any way. Maximizing bias goes against the principles of ethical research and can lead to invalid conclusions.

Question 12

Using the word "always" in designing questions is helpful as it places a specific time parameter around an event.

Accepted Answer

Using "always" in questions can be misleading as it implies an event occurs without exception, which may not be accurate or helpful for understanding variability.

Question 13

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?"

Accepted Answer

The answer of There is nothing wrong with the following...

Question 14

There is nothing wrong with the following question: "Do you believe Nichols Seafood Restaurant has good prices and service?"

Accepted Answer

The question is double-barreled, asking about both prices and service, which can lead to unclear responses.

Question 15

Even a single word can alter the responses to a question on a survey.

Accepted Answer

The word choice in a survey question can significantly impact the responses given by individuals taking the survey. For example, the difference between asking "Do you support gun control?" versus "Do you support restricting access to guns?" can elicit different responses from the same person. Therefore, it is important to carefully choose the wording of survey questions to avoid biases in the responses.

Question 16

One of the functions of the questionnaire is that it serves as the tool for standardizing questions and response choices so that every respondent responds to identical stimuli.

Accepted Answer

This statement is true. Standardizing questions and response choices helps ensure that all respondents are answering the same questions and can be compared fairly.

Question 17

There is nothing wrong with the following question: "Should people be allowed to protect themselves from harm by using mace as a self-defense?"

Accepted Answer

The answer of There is nothing wrong with the following...

Question 18

"Would you say you never think about the warranty when buying a major electronic device?" is a properly worded question for a marketing research questionnaire.

Accepted Answer

The question includes a negative statement ("never think about the warranty"), which can lead to confusion or incorrect responses. A better way to phrase the question could be "How important is the warranty when buying a major electronic device?" or "Do you consider the warranty when purchasing a major electronic device?"

Question 19

A measure can be reliable but invalid.

Accepted Answer

Reliability refers to the consistency and stability of a measurement tool while validity refers to the accuracy of a measurement tool in measuring what it claims to measure. It is possible for a measure to produce consistent results (reliable) but still not accurately measure the intended construct (invalid).

Question 20

Face validity simply means that the measurement "looks like" it's measuring what it is intended to measure.

Accepted Answer

Face validity is concerned with the extent to which a measure appears to measure what it is intended to measure. It is a type of validity that is subjective and based on the researcher or participant's perceptions of the measure.

Quiz 8: Understanding Measurement, developing Questions, and Designing the Questionnaire

Questionnaire design is really a process of several interrelated steps.

Because there are many meanings for most words and phrases,questionnaire questions should be very long to properly define the words contained in the question.

There is nothing wrong with the following question: "As a BMW owner,you are satisfied with your car,aren't you?"

To maintain objectivity,clients should not be involved in the questionnaire design process.Once the research objectives are defined,it is up to the researcher to next provide the final research report.

Research has demonstrated that questionnaire design is so important that it directly affects the quality of the data collected.

The organization of a questionnaire can cause respondents to stop answering questions.

To keep respondents from having to respond to long questionnaires and to reduce respondent fatigue,it is okay to introduce several topics in one question.

Gaining the client's approval signature for the questionnaire design is not done until after the pretest.

A respondent has an income of less than $10,000 but states he earns more than $100,000 during an interview.This is an example of low-reliability.

Question development refers to the practice of selecting appropriate response formats and wording questions that are understandable,unambiguous,and unbiased.

Question bias is defined as wording questions in such a way that they influence the responses.Researchers should try to maximize question bias in order to achieve the results desired by clients.

Using the word "always" in designing questions is helpful as it places a specific time parameter around an event.

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?"

There is nothing wrong with the following question: "Do you believe Nichols Seafood Restaurant has good prices and service?"

Even a single word can alter the responses to a question on a survey.

One of the functions of the questionnaire is that it serves as the tool for standardizing questions and response choices so that every respondent responds to identical stimuli.

There is nothing wrong with the following question: "Should people be allowed to protect themselves from harm by using mace as a self-defense?"

"Would you say you never think about the warranty when buying a major electronic device?" is a properly worded question for a marketing research questionnaire.

A measure can be reliable but invalid.

Face validity simply means that the measurement "looks like" it's measuring what it is intended to measure.