A key advantage of a packaged service is the shared costs among many firms of the data that are collected.
Correct Answer:
Verified
Q58: Internal secondary data refers to any information
Q59: There are so many uses of secondary
Q60: Marketing researchers must evaluate secondary information to
Q61: Because of increasing mobile connectivity,eWOM (or "buzz")has
Q62: Tracking consumer attitudes and opinions is not
Q64: Whereas market tracking studies are done at
Q65: Tracking studies gather data from retail stores
Q66: Although useful information,geodemographic information is limited in
Q67: A great deal of "census" information is
Q68: Because firms subscribing to syndicated data share
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