Whereas market tracking studies are done at the retail store level by either scanning data or auditing,there is no market tracking conducted within households.

Question

Quizplus · Accepted Answer

This statement is false. Household panels are a commonly used method for conducting market tracking within households. Household panels involve recruiting a group of households to track their purchase behavior and consumption patterns over time. This data is then used to inform marketing strategies and product development.

Whereas Market Tracking Studies Are Done at the Retail Store