Tracking consumer attitudes and opinions is not the kind of information that is available from standardized information firms.

Question

Quizplus · Accepted Answer

This statement is false. There are several market research firms that specialize in tracking consumer attitudes and opinions, such as Nielsen, Ipsos, and YouGov. These companies use various methods such as surveys, focus groups, and social media monitoring to gather this type of information.

Tracking Consumer Attitudes and Opinions Is Not the Kind of Information