Which of the following strategies involves entering a completely new domain?
A) market penetration
B) product development
C) unrelated diversification
D) vertical integration

Question

Quizplus · Accepted Answer

Unrelated diversification involves entering a completely new domain that is unrelated to the company's current products or services. Market penetration involves increasing sales of existing products to existing customers, product development involves creating new products for existing customers, and vertical integration involves expanding into different stages of the production or distribution process.

Which of the Following Strategies Involves Entering a Completely New