In the context of global expansion strategies, which of the following strategies involves R&D and marketing being centralized at home and all the other value-creation functions being decentralized to national units?
A) multidomestic strategy
B) vertical integration strategy
C) market penetration strategy
D) international strategy

Question

Quizplus · Accepted Answer

The international strategy involves centralizing R&D and marketing in the home country while decentralizing other functions to national units, allowing the company to leverage its home-based advantages while adapting to local markets.

In the Context of Global Expansion Strategies, Which of the Following