Which of the following statements is true regarding a transnational strategy?
A) A transnational strategy is focused on achieving both local responsiveness and cost reduction.
B) Typically, the organizational structure used by a company implementing a transnational strategy is less complex than that used by a company implementing a multidomestic strategy.
C) A transnational strategy does not require integration and coordination of activities on a global level.
D) A global geographic structure is typically used by a company that is implementing a transnational strategy.

Question

Quizplus · Accepted Answer

A transnational strategy aims to achieve both local responsiveness (i.e. adapting products and marketing strategies to local tastes and preferences) and cost reduction. This requires a high level of integration and coordination of activities on a global level. Therefore, options B, C, and D are incorrect as they do not reflect the characteristics of a transnational strategy.

Which of the Following Statements Is True Regarding a Transnational