________ is a cognitive bias that leads managers to continue a losing course of action and to refuse to admit they have made a mistake.
A) Escalation of commitment
B) Self-concordance
C) Frequency
D) Representativeness

Question

Quizplus · Accepted Answer

Escalation of commitment refers to the tendency to persist with a decision or course of action, even in the face of mounting losses, rather than admitting that it was a mistake and cutting losses. This is because people often become emotionally invested in their decisions and do not want to admit that they were wrong.

________ Is a Cognitive Bias That Leads Managers to Continue