Question 1

The high failure rate of new products shows that companies are not able to ________.
control demand
advertise enough
find manufacturers
find outlets
identify consumer needs

Accepted Answer

The answer of The high failure rate of new products...

Question 2

A second option to restore the balance between private and public goods is to make the consumers pay the ________ costs.
promotional
cultural
environmental
social
safety

Accepted Answer

The answer of A second option to restore the balance...

Question 3

The two major movements to keep business in line are environmentalism and ________.
consumer activism
protectionism
antimonopoly legislation
regulating interstate commerce
innovation

Accepted Answer

The answer of The two major movements to keep business...

Question 4

Consumer advocates call for which of the following additional consumer rights?
The right to be protected from all marketing messages.
The right to be well informed about important product aspects.
The right to be protected against high prices.
The right to influence marketing practices.
The right to influence products.

Accepted Answer

The answer of Consumer advocates call for which of the...

Question 5

The overselling of private goods results in ________, such as cars causing traffic jams, air pollution, injuries, and deaths.
cultural pollution
misdirected funding
social costs
materialism
opportunity costs

Accepted Answer

The answer of The overselling of private goods results in...

Question 6

Setting prices below cost, threatening to cut off business with suppliers, and discouraging the purchase of a competitor's products are all examples of ________.
routine competition
excessive materialism
unfair competitive marketing practices
acquisitions
barriers to entering a market

Accepted Answer

The answer of Setting prices below cost, threatening to cut...

Question 7

To restore the balance between private and public goods, producers could be required to bear the full ________ costs of their operations.
promotional
cultural
environmental
social
safety

Accepted Answer

The answer of To restore the balance between private and...

Question 8

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
Environmentalism
The Charter of Rights and Freedoms
Grassroots politics
Consumer activism
The Human Relations Movement

Accepted Answer

The answer of ________ is an organized movement of citizens...

Question 9

Which of the following is a potential advantage of the practice of acquisition?
The acquiring company can gain economies of scale.
Acquisitions require little government oversight.
An acquired company may improve the efficiency of an acquiring company.
An industry might become more competitive after an acquisition.
Acquisitions create work for government regulators.

Accepted Answer

The answer of Which of the following is a potential...

Question 10

In response to charges of ________, marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.
too few social costs
creating false wants
creating too much materialism
high promotion costs
cultural pollution

Accepted Answer

The answer of In response to charges of ________, marketers...

Question 11

Marketers are most effective when they appeal to ________ rather than when they ________.
exciting new inventions; use old ones
teenagers; target older people
existing wants; attempt to create new ones
emotions; appeal to actual needs
the mass market; appeal to market segments

Accepted Answer

The answer of Marketers are most effective when they appeal...

Question 12

Patents and heavy promotional spending are sometimes used to ________.
acquire smaller companies
bear the social costs of their operations
set up barriers for potential competitors wanting to enter the industry
achieve economies of scale
offset cultural pollution

Accepted Answer

The answer of Patents and heavy promotional spending are sometimes...

Question 13

It is most accurate to say that the recent recession has resulted in which of the following?
an overselling of private goods
a widespread disbelief in the possibility of achieving prosperity
a decline in conspicuous spending
an increase in materialism
the elimination of false wants

Accepted Answer

The answer of It is most accurate to say that...

Question 14

According to the authors, which of the following is an example of cultural pollution?
commercial businesses
opinion editorials in magazines
street signs in an urban area
billboards on truck trailers
spam in an email inbox

Accepted Answer

The answer of According to the authors, which of the...

Question 15

The first organized consumer movement in North America took place in the early 1900s.It was fueled by which of the following?
rising prices
worsening economic conditions
unsafe merchandise
scandals in the automotive industry
a populous government

Accepted Answer

The answer of The first organized consumer movement in North...

Question 16

Critics say marketing is seen as creating false wants that benefit ________ more than ________.
consumers; industry
industry; consumers
stores; manufacturers
exporters; importers
independent sellers; chain stores

Accepted Answer

The answer of Critics say marketing is seen as creating...

Question 17

Which of the following is most responsible for the shrinking number of competitors in almost every major industry?
declining materialism and a return to more basic values
acquisition of competitors
patents that create barriers to entry
unfair antitrust regulations
predatory pricing

Accepted Answer

The answer of Which of the following is most responsible...

Question 18

Critics charge that a company's marketing practices can harm other companies and reduce competition among companies.Problems involved include which of the following?
competitor's acquisitions
marketing practices that create barriers to entry
marketing practices that confuse consumers
highly competitive marketing practices
B and D

Accepted Answer

The answer of Critics charge that a company's marketing practices...

Question 19

Cultural pollution can also be referred to as ________.
commercial noise
air pollution
language barriers
a marketer's inability to identify a target market
zipping or zapping

Accepted Answer

The answer of Cultural pollution can also be referred to...

Question 20

Which of the following is a traditional sellers' right?
the right to charge any price, provided that no discrimination exists among similar buyers
the right to be well informed
the right to sell consumer information
the right to use any buying incentive programs
the right to introduce any product in any size and style

Accepted Answer

The answer of Which of the following is a traditional...

Quiz 3: Sustainable Marketing: Social Responsibility and Ethics

The high failure rate of new products shows that companies are not able to ________. control demand advertise enough find manufacturers find outlets identify consumer needs

A second option to restore the balance between private and public goods is to make the consumers pay the ________ costs. promotional cultural environmental social safety

The two major movements to keep business in line are environmentalism and ________. consumer activism protectionism antimonopoly legislation regulating interstate commerce innovation

The overselling of private goods results in ________, such as cars causing traffic jams, air pollution, injuries, and deaths. cultural pollution misdirected funding social costs materialism opportunity costs

Setting prices below cost, threatening to cut off business with suppliers, and discouraging the purchase of a competitor's products are all examples of ________. routine competition excessive materialism unfair competitive marketing practices acquisitions barriers to entering a market

To restore the balance between private and public goods, producers could be required to bear the full ________ costs of their operations. promotional cultural environmental social safety

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers. Environmentalism The Charter of Rights and Freedoms Grassroots politics Consumer activism The Human Relations Movement

In response to charges of ________, marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers. too few social costs creating false wants creating too much materialism high promotion costs cultural pollution

Marketers are most effective when they appeal to rather than when they . exciting new inventions; use old ones teenagers; target older people existing wants; attempt to create new ones emotions; appeal to actual needs the mass market; appeal to market segments

Patents and heavy promotional spending are sometimes used to ________. acquire smaller companies bear the social costs of their operations set up barriers for potential competitors wanting to enter the industry achieve economies of scale offset cultural pollution

It is most accurate to say that the recent recession has resulted in which of the following? an overselling of private goods a widespread disbelief in the possibility of achieving prosperity a decline in conspicuous spending an increase in materialism the elimination of false wants

According to the authors, which of the following is an example of cultural pollution? commercial businesses opinion editorials in magazines street signs in an urban area billboards on truck trailers spam in an email inbox

The first organized consumer movement in North America took place in the early 1900s.It was fueled by which of the following? rising prices worsening economic conditions unsafe merchandise scandals in the automotive industry a populous government

Critics say marketing is seen as creating false wants that benefit more than . consumers; industry industry; consumers stores; manufacturers exporters; importers independent sellers; chain stores

Which of the following is most responsible for the shrinking number of competitors in almost every major industry? declining materialism and a return to more basic values acquisition of competitors patents that create barriers to entry unfair antitrust regulations predatory pricing

Cultural pollution can also be referred to as ________. commercial noise air pollution language barriers a marketer's inability to identify a target market zipping or zapping