Question 1

Berkowitz Piano Company can expand its product line in one of two common ways.Which of the following is one of those ways?
internal marketing
line filling
product mixing
social marketing
line mixing

Accepted Answer

The answer of Berkowitz Piano Company can expand its product...

Question 2

A sensational ________ may grab consumers' attention and produce pleasing aesthetics, but it does not necessarily improve a product's performance.
design
style
experience
service-profit chain
augmented product

Accepted Answer

The answer of A sensational ________ may grab consumers' attention...

Question 3

The ________ requires sellers to provide detailed nutritional information on all prepackaged food products.
Fair Packaging and Labeling Act of 1966
Consumer Packaging and Labelling Act.
Labeling Act of 1970
Packaging Act of 1970
Federal Trade Commission Act of 1914

Accepted Answer

The answer of The ________ requires sellers to provide detailed...

Question 4

________ means that services cannot be separated from their providers, whether the providers are people or machines.
Service intangibility
Service inseparability
Service variability
Service perishability
Service heterogeneity

Accepted Answer

The answer of ________ means that services cannot be separated...

Question 5

________ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
Service inseparability
Service variability
Service intangibility
Service perishability
Service heterogeneity

Accepted Answer

The answer of ________ means that services cannot be seen,...

Question 6

An alternative to product line stretching is ________, adding more items within the present range of the line.
product mixing
interactive marketing
product line filling
co-branding
service marketing

Accepted Answer

The answer of An alternative to product line stretching is...

Question 7

________ involves designing and producing the container or wrapper for a product.
Packaging
Product line
Service
Branding
Labeling

Accepted Answer

The answer of ________ involves designing and producing the container...

Question 8

________ contributes to a product's usefulness as well as to its looks.
Style
Design
Package
Brand
Functionality

Accepted Answer

The answer of ________ contributes to a product's usefulness as...

Question 9

One of the ways to promote new product feature is to add ___________.
the cost
the service
the latest technology
the line extension
the firm reputation

Accepted Answer

The answer of One of the ways to promote new...

Question 10

Many companies now use the Internet to provide ________.
labeling information
brand equity
support services
packaging advantages
product mixes

Accepted Answer

The answer of Many companies now use the Internet to...

Question 11

Product mix ________ refers to the number of versions offered of each product in the line.Crest toothpaste comes in 13 varieties, ranging from Crest Multicare to Crest Baking Soda formulations.
length
depth
height
width
perimeter

Accepted Answer

The answer of Product mix ________ refers to the number...

Question 12

In recent years, increased competition, and clutter on store shelves have become ________ concerns.
branding
packaging
product mix
service
product line

Accepted Answer

The answer of In recent years, increased competition, and clutter...

Question 13

Service providers must consider four special service characteristics when designing marketing programs.Which is the BEST description?
service intangibility, service heterogeneity, service inseparability, service variability
service inseparability, service heterogeneity, service intangibility, service variability
service perishability, service heterogeneity, service inseparability, service variability
service heterogeneity, service perishability, service inseparability, service intangibility
service variability, service intangibility, service inseparability, service perishability

Accepted Answer

The answer of Service providers must consider four special service...

Question 14

At the very least, the ________ identifies the product or brand.It might also describe several things about the product and promote the brand.
line extension
social marketing
label
specialty product
package

Accepted Answer

The answer of At the very least, the ________ identifies...

Question 15

When a company lengthens its product line beyond its current range, it is ________.
product line filling
product line stretching
product mixing
increasing product depth
building brand equity

Accepted Answer

The answer of When a company lengthens its product line...

Question 16

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
depth
length
width
consistency
perimeter

Accepted Answer

The answer of The ________ of the product mix refers...

Question 17

A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.
product line
line extension
private brand
convenience product
product bandwidth

Accepted Answer

The answer of A ________ is a group of products...

Question 18

A ________ consists of all the product lines and items that a particular seller offers for sale.
product mix
brand line
consumer mix
packaging mix
line extension

Accepted Answer

The answer of A ________ consists of all the product...

Question 19

Which term best describes the following statement? "Campbell's products are highly uniform in that they perform similar functions for buyers and are available via the same distribution channels."
marketing length
marketing height
product mix consistency
marketing strategic perimeter
marketing mix depth

Accepted Answer

The answer of Which term best describes the following statement?...

Question 20

The major product line decision involves ________.
line stretching
moving the line upward or downward
product line filling
product line length
product packaging

Accepted Answer

The answer of The major product line decision involves ________.
line...

Quiz 8: Developing and Managing Products and Services

Berkowitz Piano Company can expand its product line in one of two common ways.Which of the following is one of those ways? internal marketing line filling product mixing social marketing line mixing

A sensational ________ may grab consumers' attention and produce pleasing aesthetics, but it does not necessarily improve a product's performance. design style experience service-profit chain augmented product

The ________ requires sellers to provide detailed nutritional information on all prepackaged food products. Fair Packaging and Labeling Act of 1966 Consumer Packaging and Labelling Act. Labeling Act of 1970 Packaging Act of 1970 Federal Trade Commission Act of 1914

________ means that services cannot be separated from their providers, whether the providers are people or machines. Service intangibility Service inseparability Service variability Service perishability Service heterogeneity

________ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought. Service inseparability Service variability Service intangibility Service perishability Service heterogeneity

An alternative to product line stretching is ________, adding more items within the present range of the line. product mixing interactive marketing product line filling co-branding service marketing

________ involves designing and producing the container or wrapper for a product. Packaging Product line Service Branding Labeling

________ contributes to a product's usefulness as well as to its looks. Style Design Package Brand Functionality

One of the ways to promote new product feature is to add ___________. the cost the service the latest technology the line extension the firm reputation

Many companies now use the Internet to provide ________. labeling information brand equity support services packaging advantages product mixes

Product mix ________ refers to the number of versions offered of each product in the line.Crest toothpaste comes in 13 varieties, ranging from Crest Multicare to Crest Baking Soda formulations. length depth height width perimeter

In recent years, increased competition, and clutter on store shelves have become ________ concerns. branding packaging product mix service product line

At the very least, the ________ identifies the product or brand.It might also describe several things about the product and promote the brand. line extension social marketing label specialty product package

When a company lengthens its product line beyond its current range, it is ________. product line filling product line stretching product mixing increasing product depth building brand equity

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. depth length width consistency perimeter

A ________ consists of all the product lines and items that a particular seller offers for sale. product mix brand line consumer mix packaging mix line extension

The major product line decision involves ________. line stretching moving the line upward or downward product line filling product line length product packaging